The situation: Building the future of insurance billing

Bridge is an insurance platform built to power the infrastructure behind telehealth, believing that providers shouldn't have to be billing experts to get paid. Bridge’s co-founder and CEO, Keaton Bedell, explained that they’ve built “Stripe for health insurance,” letting providers tap into their platform for insurance coverage necessary to grow – like credentialing, eligibility checks, claims submission, and remit posting – while staying focused on care delivery. Bridge developed a highly flexible and effective tech stack that could easily integrate with other solutions. They required equally sophisticated RCM infrastructure to power their billing capabilities.

"We needed a billing solution that could grow with us and provide a pulse on each partner’s performance. We didn’t just want a vendor, we wanted a partner in building a scalable product and business model. We knew Candid could be that for us," said Keaton Bedell, co-founder and CEO of Bridge.

Bedell notes that scalable processes and infrastructure were instrumental to catalyze growth as claim volume skyrocketed 20x in 2025. Bridge’s partner agreements include tight payout terms, making it critical for Bridge to track RCM performance in real time and with significant granularity by partner to keep their commitments. The ability to slice data and apply unique rules for specific partners was key – but these are capabilities that rigid legacy systems often lack.

When considering the right solution for scalable billing, the team knew they needed a flexible, tech-forward platform that could provide sophisticated insights and predictive analysis to drive performance for their partners.

The solution: Unlocking scalability through visibility

The Bridge team immediately thought of Candid to match their needs as a rapidly scaling, highly technical organization. Bridge chose Candid for its:

• Enterprise-grade RCM platform and technology capable of enabling exponential growth
  
• Flexible, customizable automation
  
• Granular data access and reporting
  
• Collaborative approach to partnership
  

Megan Struxness, Bridge’s Head of RCM, had over a decade of experience building high-performance revenue cycle departments, and realized Candid could solve problems that many billing solutions couldn’t.

Reflecting on her experience bringing in Candid, she shared, "right from the start, I saw that Candid could help us unlock a new level of scalability and visibility that simply isn’t possible with most RCM platforms. The Candid team really opened our eyes, both to our customers’ performance and to the possibilities of scaling our business with customizable, flexible billing infrastructure."

As Bridge added new clients and contracts, Candid provided deep, actionable insights on partner performance. Bridge’s team used both flexible in-platform reporting and API-based data extracts to drill into RCM outcomes by partner, helping them track performance.

Denial reduction was a major focus in tapping into these reporting capabilities. The Bridge team became highly effective at managing denials, using increased visibility from Candid's data and reporting tools to identify root causes and prevent common drivers of denials by implementing upstream automation.

“Candid's reporting allowed us to focus on denial trends at scale, directly contributing to an improvement in net denial rates from 6% to 2.5% within 6 months,” said Struxness. This improvement in denials supported the overall financial health of the RCM program, demonstrated by increased top-line KPIs like first-pass resolution rate and overall payer net collection rate.

Results: Delivering unmatched outcomes at scale

Since partnering with Candid, Bridge successfully scaled its operations from the ground up to support over 50 specialties and over 1,500 providers – all while driving down denials, exceeding first-pass resolution rate targets, and achieving excellent payer net collection rates. The Bridge team’s commitment to continuous improvement and operational excellence sets a high bar in the industry.

With so much change happening in healthcare and tech-enabled care delivery, Struxness is reassured to have a partner like Candid as Bridge continues to scale. “Bridge navigated a lot of complexity in the industry and in our business while delivering unmatched outcomes. It wouldn’t have been possible without Candid. There’s still so much growth ahead, and I feel better knowing we can rely on Candid as we continue to evolve,” Struxness concluded.

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